 Some Action Required!
I witnessed such a clear example of the importance of taking action while I was away that I’d like to share with you. We took a break from beaches and putting greens and went for a stroll in a little tourist shopping area. There were a couple of activity centres operating there. You know the ones; great visuals of snorkelling sunset cruises and helicopter adventures, and once they have your interest they book you on a sales presentation in exchange for discounting your activities. It’s very effective in getting the right clientele to see the ownership opportunities available to them, and developers and marketing companies pay good dollars to the charming guy or gal who books you on the tour. We walked past one of these charmers who, doing his job, was enthusiastically chatting with one couple while making a point of smiling and acknowledging us as we walked by. I stopped to do a sketch close by and had the opportunity to watch him in action for a good hour. He didn’t miss a passer-by and looked to be booking up a storm.
Six doors down was his competitor. Her signs were just as enticing and her location, right beside the coffee and ice cream spot was just as hot. When I was finished my sketch we walked down to grab a coffee and right past her display. I stopped to check it out. Normally, unless you want a discounted kayak adventure and the accompanying 2 hour sales presentation, that’s a dangerous place to stand. There we stood, me with a shopping bag in my hand, Greg in a Tommy Bahama shirt, expensive matching sunglasses on our heads. The right age, the right demographic; we are the poster children for resort real estate purchasers. The marketer chatted on the phone. I lingered. She went on, clearly talking to a friend. I picked up some brochures, looked at the pictures of the different activities. Still nothing. I cruised a little closer to the podium she’d perched behind. She shifted her body away from me and spoke more closely into the phone. I gave it another moment, then gave up and went into the café. As we walked back to our car our first marketer, engaged in a conversation with another vacationing couple, gave us a friendly nod and a wave. Now, I don’t know who of these two gets better results, but I think we can make a pretty good guess. Imagine the conversation at the end of the day. “Oh, that guy at the other booth! He gets all the good leads, he has the good spot, he has the best product. It’s just not fair! “How am I supposed to compete with that?!”
Now, maybe there’s a perfectly good explanation for what was going on with both of these marketers, but for me it served as a great reminder of the importance of continued action and the domino effect it creates.
Where are the opportunities for you to get out from behind your podium, get into the flow and create more action on your road to success? Having a clear vision is great. Skill, education, an empowering mental picture and positive self talk; all very important. Having a detailed plan with clear targets and dates is imperative. These are all key ingredients, but it’s not until you add the ‘action’ that results start to flow.
|
|
Everyday Matters by Danny Gregory
Everyday Matters is about starting over, and about learning how to fall in love with the world we live in. Danny Gregory was an ad guy in New York. His wife Patti was a stylist. After a tragic accident on the subway tracks left Patti in a wheelchair, Danny had to learn a whole new way of looking at life. He began sketching, first just the contents of his medicine cabinet and soon his neighbourhood and the city he lives in, and through that practice learned a whole new way to see. This book is full of his sketches and notes. It was inspiring enough to me that it started me on a several year journey of making sketchbooks to chronicle my own life. I've given away copies of this book on many occasions, and if you're at a point where you're looking to either connect with your own creativity or just fine tune your perspective, this is an absolute pleasure. Part sketchbook, part diary, it is a visual feast full of insight and inspiriation.
|
Upcoming Events |
|
Book an existing workshop or have one created for your group or workplace. You can read an overview of workshops offered here.
|
|
Congratulations! |
|
Dan Albas launches new Penticton Business magazine
Big Congratulations to CMQ client Dan Albas on the launch of his new magazine. The second edition of his Penticton Business magazine just hit the streets and is a big, big success. The magazine will be highlighting community leaders and good news business stories. Contact Dan with story ideas or for information on advertising rates at danalbas@shaw.ca. |
|
